Impact of Social Media on Museum Attendance: Twitter Data Analysis
DataLab applies state-of-the-art insights from academic research to answer policy and business questions
The project focuses on the effect of social media on consumer behavior. Through the collection of half a million data points from Twitter and visitor numbers at the top eight museums in Turin, it has been revealed that investments in social media lead to a significant increase in museum visitors. Furthermore, Twitter activity related to these museums has had a positive impact on other similar institutions as well. This study is an integral part of a larger project on artificial intelligence and culture, where machine learning is used to predict daily museum attendance. This approach aims to improve crowd management and visitor satisfaction.
These are just a few examples of analyses and methodologies that Datalab can apply to real-world policies and business inquiries.
Project "Art-ificial Intelligence for museums" https://www.aimuseum.art/