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Beatrice Braut (Unige)

12 April 2024 @ 13:00 - 14:00


  • Past event


12 April 2024
13:00 - 14:00
Event Categories:
Academic Events

Seminar series “CLOSER, but not quite” – The effects of reminders on engagement and walking: Evidence from a large scale experiment

Venue: Campus Luigi Einaudi, room 3 D1 01

Abstract. Step-tracking apps aim at promoting a healthier lifestyle, but users’ lack of compliance is an issue. In this study, we implement a large RCT to examine the effectiveness of different framing and duration of text message reminders on engagement with the app and walking habits. We conduct a 7-weeks experiment with 20,187 users of the app WeWard in France. We send three types of messages, each of them leveraging a different behavioral feature, compared to a generic reminder, and we vary the duration of the intervention from 1 to 3 weeks. We document that the message providing information about peers’ performance increases app utilization. However, no type of message affects the number of steps tracked by the app.


Claire Mollier and Sarah Zaccagni